International market selection and export performance: a transaction cost analysis
نویسندگان
چکیده
منابع مشابه
International market selection and export performance: A transaction cost analysis
Purpose Exporting firms are concerned with which foreign country to select and the performance consequences of this international market selection (IMS) decision. On the basis of transaction cost analysis (TCA), this paper proposes a conceptual framework that hypothesizes the relationship between transaction cost factors, IMS and export performance. Design/methodology/approach We test the propo...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2016
ISSN: 0309-0566
DOI: 10.1108/ejm-02-2013-0083